UPI share limited to 30 percent: NPCI yet to give a final check
Decision of UPI share limited to 30 percent was given in November 2022. Focus of this decision was to end duopoly of PhonePe and Google Pay, and they have already jointly made up ~86% of UPI market share if we talk about transaction volumes. Individually, both of these companies hold ~48.3% and 37.6% share, respectively.