New Delhi: At a time when the Indian auto sector is in its worst state for the first time in history, the super-luxury auto market is on the upswing. Last year, Italian sports car manufacturer Lamborghini sold an SUV car worth Rs 3 crore every week.
Sharad Aggarwal, head of the Indian brand, said that demand for a newly launched ‘Urus – Lamborghini’s first SUV model’ in the Indian market is very strong, with sales exceeding last year’s expectations. And, the company has been receiving supplies directly from the Italian factory.
Sarath Aggarwal said, “SUV demand in India was already at the top. We believe that the results of last year will give Urus a good performance here, which really surprised us. Now we are seeking additional supplies from the headquarters of Italian Lamborghini .”
Let me tell you that Lamborghini Auto is part of the portfolio of German manufacturer Volkswagen, which has been at the top of the sports market since the beginning. The model Huracan has priced at Rs 3.7 crore, the Aventador was priced at Rs 5 crore and the latest model Urus was launched in September last year, selling 50 units in the most recent year.
Aggarwal said that most of the demands are from top metros like Tier 2 or Tier 3. We have also seen strong traction from smaller markets like Bhubaneswar, Ludhiana, Kanpur, Indore, Surat, Hubli. The company is currently working with 3 major cities Delhi, Mumbai, and Bangalore.
Aggarwal talked about the potential of the Indian market “No matter the current volume is limited but we are seeking a huge growth in the future, as we are also growing”. The company sold 5750 units worldwide last year and 1301 units from the Asia-Pacific region alone.